Innovating for Impact: Sustainable Business Strategies of Emerging Startups in India's Lifestyle and Home Decor Industry
Research Scholar, GLS Institute of Design, Ahmedabad
Anil Sinha
Director, GLS Institute of Design, Ahmedabad
India's startup ecosystem has grown exponentially—from approximately 450 ventures in 2016 to over 128,000 by 2024 making it the world's third-largest. This remarkable growth, fueled by government-led economic reforms, technological advancement, and a rising entrepreneurial culture, has transformed India from a predominantly agrarian economy into a knowledge-driven one...